The track record
Two decades of delivered work.
A catalog of projects across AI applications, automation, analytics, compliance, web operations, product, and strategy. Together they show mastery built up over time, across many domains.
76 projects.
Ad Budget Management
Oversight and management of 3rd party vendors in the allocation and deployment of a $600K digital advertising budget.
Fortune 1000 enterprise
Mobile Advertising Pilot
Execution of an IP/MAC address-based mobile advertising pilot, achieving a 5x reduction in cost per lead.
Fortune 1000 enterprise
Digital Advertising Pilots
Execution of SEM and re-targeting pilots to establish performance benchmarks.
Global law firm
Paid Digital Advertising Program
Design and management of $300K+/yr program including automation, funnels, SEM, display, and re-targeting.
International SaaS company
MemoryStack
Development of the persistent memory foundation the rest of the stack reads from and writes back to, covering structured recall, provenance, and retention policy under the organization's own keys.
Fortune 1000 enterprise
ABM App
Development of an account-based marketing application that identifies and prioritizes target accounts, then orchestrates outreach against a single list shared by sales and marketing.
Fortune 1000 enterprise
Data Analysis & Strategy App
Development of a decision intelligence application that turns operational and market data into strategic direction rather than dashboards reporting on the past.
Fortune 1000 enterprise
CDP App
Development of a customer data platform that resolves fragmented records into a single profile every other application and model in the system can draw on.
Fortune 1000 enterprise
Copywriting App
Development of a context-aware content application grounded in the organization's own voice and accumulated knowledge rather than generic model output.
Fortune 1000 enterprise
Tracking App
Development of an attribution and signal application instrumenting engagement and outcomes across the stack, supplying ground truth back to the memory layer.
Fortune 1000 enterprise
AI Operationalization
Operationalization of AI tools for content creation and integration within customer experience applications.
Fortune 1000 enterprise
KPI Dashboard
Creation of a centralized KPI dashboard covering web, email, MQLs, SQLs, and digital advertising metrics.
Fortune 1000 enterprise
G4 Analytics Deployment
Deployment of G4 analytics on primary web properties, designing a scalable workflow for global brands.
Fortune 1000 enterprise
Analytics & Tracking
Implementation of Google Analytics, Eloqua 1st Party Tracking, and Social Media Pixels across the digital estate.
Global law firm
Automated Insights Reporting
Configuration of Eloqua Insights reports for automated delivery to key stakeholders.
Global law firm
Google Data Studio Dashboard
Creation of comprehensive dashboards integrating Analytics, Social Data, Video Engagement, and Eloqua metrics.
Global law firm
Engagement Lead Scoring
Creation of fluid lead-scoring models in Eloqua to identify MQLs and engagement potential.
International SaaS company
Campaign Attribution
Deployment of UTM-based attribution models to ensure proper measurement of traffic and campaign performance.
International SaaS company
KPI Reporting
Delivery of weekly KPI reports via Excel and Salesforce Dashboards to executive leadership.
International SaaS company
Re-brand Support
Technical support for re-branding initiatives, including troubleshooting, updates, and platform enhancements.
Global law firm
Marketing Campaign Deployment
End-to-end execution of 20+ campaigns including strategy, landing pages, automation, and paid advertising channels.
Fortune 1000 enterprise
Nurture Campaigns
Development of multiple nurture campaigns for diverse lead-generation initiatives and product lines.
Global law firm
Return to Office (RTO) Campaign
Design of automated attestation campaigns with text-based reminders and Power BI integration.
Global law firm
NPS Survey Campaign
Design and build of evergreen NPS survey campaigns including automation, copy, and video production.
International SaaS company
Product Marketing Campaigns
Collaboration with product marketing teams to strategize and design new marketing campaigns for core products and services.
Fortune 1000 enterprise
GDPR Compliance
Integration of GDPR-compliant cookie policies and advanced email preference centers within Salesforce/Eloqua.
Global law firm
CCPA Compliance
Development and deployment of CCPA compliance landing pages and frameworks.
Global law firm
OneTrust Deployment
Enterprise deployment of OneTrust for GDPR/CASL/CCPA cookie compliance standards.
Global law firm
Content Aggregation System
Development of processes to aggregate content to any web property with auto-updates based on preferences.
Global law firm
Webinar Replay Workflow
Selection of tools and provision of training for video editing and content updates.
Global law firm
Coronavirus Resource Center
Rapid deployment of resource centers accounting for significant traffic share, with agile platform transitions.
Global law firm
Salesforce Administration
Management of customization, workflows, processes, reporting, and full Lightning migration.
International SaaS company
Data Segmentation
Management of demographic-based data selection, segmentation, and standardization protocols.
International SaaS company
IP Warm-up
Execution of dedicated IP warm-up protocols for Eloqua instances.
Global law firm
Blacklist Removal
Diagnosis of the root cause behind a blacklisting, remediation with the listing authorities, and the sending-practice changes that keep the domain and IPs off the lists for good.
Fortune 1000 enterprise
Blacklist Removal
Diagnosis of the root cause behind a blacklisting, remediation with the listing authorities, and the sending-practice changes that keep the domain and IPs off the lists for good.
International SaaS company
Team Enablement & Training
Delivery of comprehensive team training on Eloqua usage (emails, campaigns, segmentation, reporting).
Global law firm
Comprehensive Team Training
Delivery of training on Vidyard, Eloqua, WordPress, SEO, and Salesforce to drive team capability.
Global law firm
SME Education & Training
Education and training of teams on digital marketing strategies, technologies, and tactics.
International SaaS company
Digital Event Frameworks
Development of standardized digital event frameworks for shared and dedicated Zoom environments.
Global law firm
Live-streaming Orchestration
Coordination of live-streaming infrastructure for major events, ensuring integrity and delivery.
Global law firm
Customer Journey Orchestration
Deployment of 15 automated customer journey campaigns covering strategy, design, infrastructure, reporting, and interactive improvement.
Fortune 1000 enterprise
Marketo to Eloqua Migration
Execution of GAP analysis and strategic decision to migrate from Marketo to Eloqua based on long-term business requirements.
Fortune 1000 enterprise
Global Eloqua Deployment
Full-scale deployment of Eloqua across 3 GEOs (US, Canada, Mexico) and 2 Brands, including MS Dynamics integration.
Fortune 1000 enterprise
Persona Typing Tool
Construction of a persona typing tool within Eloqua using zero-based field comparison logic.
Fortune 1000 enterprise
Eloqua Transition
Deployment of Eloqua forms across all web properties, replacing legacy Vuture forms.
Global law firm
Stack Integration
Integration of Eloqua with Splash, Zoom, FeedOtter, Vidyard, Salesforce, Sureshot, and Relationship One.
Global law firm
Salesforce Integration Management
Ongoing support, troubleshooting, and enhancement of the Eloqua/Salesforce integration.
Global law firm
Global Marketing Automation
Leadership of all marketing automation projects across US and EU regions.
International SaaS company
Eloqua/Salesforce Integration
Maintenance of integration fields, logic, programs, and sales processes.
International SaaS company
Blog Migration
Migration of all subject matter blogs from Lexblog to a managed WP Engine environment.
Global law firm
MQL Hand-off Optimization
Refinement of the MQL hand-off process, resolving MAP/CRM integration issues to ensure consistent reporting.
Fortune 1000 enterprise
Disaster Recovery Process
Creation of step-by-step recovery protocols for web properties involving internal and external resources.
Global law firm
Gift Intake Request Page
Development of an intake system with automated notifications and Custom Data Objects (CDO) for compliance record keeping.
Global law firm
Sales Enablement Process
Development of manual and automated processes for adding contacts to sales enablement campaigns within Eloqua.
Fortune 1000 enterprise
Digital Event Process Design
Design of processes to improve Marketing/BD alignment and enable scalable digital event execution.
Global law firm
Tool Research & Procurement
Research, recommendation, and contract negotiation for new software tools and services.
International SaaS company
AI SaaS App POC
Development of a web-based SaaS Proof-of-Concept leveraging AI to facilitate specialized customer tasks and automate workflows.
Fortune 1000 enterprise
Customer Experience App
Development of a customer experience app designed to drive leads and demand via self-service tools and unified account data access.
Fortune 1000 enterprise
Eloqua/Salesforce Project Management
End-to-end project management for all Eloqua and Salesforce-based initiatives.
International SaaS company
Website Taxonomy Update
Restructuring of website taxonomy to improve SEO and drive automated nurture campaigns using RSS feeds.
Fortune 1000 enterprise
Taxonomy Project
Development of a new website taxonomy utilizing content siloing for improved SEM performance.
Global law firm
Digital Thought Leadership
Provision of Subject Matter Expertise and creation of internal presentations to educate and influence future marketing initiatives.
Fortune 1000 enterprise
Digital Transformation Roadmap
Development of a comprehensive operations roadmap to better leverage technology for lead generation and sales enablement.
Fortune 1000 enterprise
Business Opportunity Identification
Identification and strategic discussion of new business opportunities and leverage points.
International SaaS company
Proprietary Tools Rework
UX and process redesign of proprietary Price Guide and Global Locator tools to improve usability and mitigate risk.
Fortune 1000 enterprise
Career Site Build
Collaboration on the build of a new career site, including integration of UltiPro XML feeds for real-time job listings.
Global law firm
Website Maintenance Program
Design and implementation of a maintenance program for 7 unique websites ensuring peak performance, SEO, and security compliance.
Fortune 1000 enterprise
Hosting Migration
Redesign and planning of a migration from multi-site to single-site hosting architecture to eliminate complexity.
Fortune 1000 enterprise
Web Properties Maintenance
Ongoing management, maintenance, updates, and feature enhancements for all firm web properties.
Global law firm
WP Engine Onboarding
Evaluation and onboarding of WP Engine, including deployment of new landing pages, resource centers, and micro-sites.
Global law firm
WordPress Theme Standardization
Selection and deployment of a standard WordPress theme (Divi) and provision of comprehensive team training.
Global law firm
Standard Blog Framework
Creation of a rapid-deployment blog framework enabling subject matter blogs to be launched in under 2 hours.
Global law firm
Hosting Infrastructure Migration
Leadership of site migration from dev-managed AWS to Pantheon, coordinating IT, Security, and Marketing teams.
Global law firm
Legacy Content Archive
Deployment of a legacy content archive solution with search capabilities for 10+ years of historical data.
Global law firm
Divestment Support
Technical assistance in the divestment and migration of international web properties.
Global law firm