The track record
Two decades of delivered work.
A catalog of projects across AI applications, automation, analytics, compliance, web operations, product, and strategy. Together they show mastery built up over time, across many domains.
14 of 76 projects.
Paid Digital Advertising Program
Design and management of $300K+/yr program including automation, funnels, SEM, display, and re-targeting.
International SaaS company
Engagement Lead Scoring
Creation of fluid lead-scoring models in Eloqua to identify MQLs and engagement potential.
International SaaS company
Campaign Attribution
Deployment of UTM-based attribution models to ensure proper measurement of traffic and campaign performance.
International SaaS company
KPI Reporting
Delivery of weekly KPI reports via Excel and Salesforce Dashboards to executive leadership.
International SaaS company
NPS Survey Campaign
Design and build of evergreen NPS survey campaigns including automation, copy, and video production.
International SaaS company
Salesforce Administration
Management of customization, workflows, processes, reporting, and full Lightning migration.
International SaaS company
Data Segmentation
Management of demographic-based data selection, segmentation, and standardization protocols.
International SaaS company
Blacklist Removal
Diagnosis of the root cause behind a blacklisting, remediation with the listing authorities, and the sending-practice changes that keep the domain and IPs off the lists for good.
International SaaS company
SME Education & Training
Education and training of teams on digital marketing strategies, technologies, and tactics.
International SaaS company
Global Marketing Automation
Leadership of all marketing automation projects across US and EU regions.
International SaaS company
Eloqua/Salesforce Integration
Maintenance of integration fields, logic, programs, and sales processes.
International SaaS company
Tool Research & Procurement
Research, recommendation, and contract negotiation for new software tools and services.
International SaaS company
Eloqua/Salesforce Project Management
End-to-end project management for all Eloqua and Salesforce-based initiatives.
International SaaS company
Business Opportunity Identification
Identification and strategic discussion of new business opportunities and leverage points.
International SaaS company