The track record
Two decades of delivered work.
A catalog of projects across AI applications, automation, analytics, compliance, web operations, product, and strategy. Together they show mastery built up over time, across many domains.
28 of 76 projects.
Ad Budget Management
Oversight and management of 3rd party vendors in the allocation and deployment of a $600K digital advertising budget.
Fortune 1000 enterprise
Mobile Advertising Pilot
Execution of an IP/MAC address-based mobile advertising pilot, achieving a 5x reduction in cost per lead.
Fortune 1000 enterprise
MemoryStack
Development of the persistent memory foundation the rest of the stack reads from and writes back to, covering structured recall, provenance, and retention policy under the organization's own keys.
Fortune 1000 enterprise
ABM App
Development of an account-based marketing application that identifies and prioritizes target accounts, then orchestrates outreach against a single list shared by sales and marketing.
Fortune 1000 enterprise
Data Analysis & Strategy App
Development of a decision intelligence application that turns operational and market data into strategic direction rather than dashboards reporting on the past.
Fortune 1000 enterprise
CDP App
Development of a customer data platform that resolves fragmented records into a single profile every other application and model in the system can draw on.
Fortune 1000 enterprise
Copywriting App
Development of a context-aware content application grounded in the organization's own voice and accumulated knowledge rather than generic model output.
Fortune 1000 enterprise
Tracking App
Development of an attribution and signal application instrumenting engagement and outcomes across the stack, supplying ground truth back to the memory layer.
Fortune 1000 enterprise
AI Operationalization
Operationalization of AI tools for content creation and integration within customer experience applications.
Fortune 1000 enterprise
KPI Dashboard
Creation of a centralized KPI dashboard covering web, email, MQLs, SQLs, and digital advertising metrics.
Fortune 1000 enterprise
G4 Analytics Deployment
Deployment of G4 analytics on primary web properties, designing a scalable workflow for global brands.
Fortune 1000 enterprise
Marketing Campaign Deployment
End-to-end execution of 20+ campaigns including strategy, landing pages, automation, and paid advertising channels.
Fortune 1000 enterprise
Product Marketing Campaigns
Collaboration with product marketing teams to strategize and design new marketing campaigns for core products and services.
Fortune 1000 enterprise
Blacklist Removal
Diagnosis of the root cause behind a blacklisting, remediation with the listing authorities, and the sending-practice changes that keep the domain and IPs off the lists for good.
Fortune 1000 enterprise
Customer Journey Orchestration
Deployment of 15 automated customer journey campaigns covering strategy, design, infrastructure, reporting, and interactive improvement.
Fortune 1000 enterprise
Marketo to Eloqua Migration
Execution of GAP analysis and strategic decision to migrate from Marketo to Eloqua based on long-term business requirements.
Fortune 1000 enterprise
Global Eloqua Deployment
Full-scale deployment of Eloqua across 3 GEOs (US, Canada, Mexico) and 2 Brands, including MS Dynamics integration.
Fortune 1000 enterprise
Persona Typing Tool
Construction of a persona typing tool within Eloqua using zero-based field comparison logic.
Fortune 1000 enterprise
MQL Hand-off Optimization
Refinement of the MQL hand-off process, resolving MAP/CRM integration issues to ensure consistent reporting.
Fortune 1000 enterprise
Sales Enablement Process
Development of manual and automated processes for adding contacts to sales enablement campaigns within Eloqua.
Fortune 1000 enterprise
AI SaaS App POC
Development of a web-based SaaS Proof-of-Concept leveraging AI to facilitate specialized customer tasks and automate workflows.
Fortune 1000 enterprise
Customer Experience App
Development of a customer experience app designed to drive leads and demand via self-service tools and unified account data access.
Fortune 1000 enterprise
Website Taxonomy Update
Restructuring of website taxonomy to improve SEO and drive automated nurture campaigns using RSS feeds.
Fortune 1000 enterprise
Digital Thought Leadership
Provision of Subject Matter Expertise and creation of internal presentations to educate and influence future marketing initiatives.
Fortune 1000 enterprise
Digital Transformation Roadmap
Development of a comprehensive operations roadmap to better leverage technology for lead generation and sales enablement.
Fortune 1000 enterprise
Proprietary Tools Rework
UX and process redesign of proprietary Price Guide and Global Locator tools to improve usability and mitigate risk.
Fortune 1000 enterprise
Website Maintenance Program
Design and implementation of a maintenance program for 7 unique websites ensuring peak performance, SEO, and security compliance.
Fortune 1000 enterprise
Hosting Migration
Redesign and planning of a migration from multi-site to single-site hosting architecture to eliminate complexity.
Fortune 1000 enterprise