Jeff Ellis

The track record

Two decades of delivered work.

A catalog of projects across AI applications, automation, analytics, compliance, web operations, product, and strategy. Together they show mastery built up over time, across many domains.

34 of 76 projects.

Advertising

Digital Advertising Pilots

Execution of SEM and re-targeting pilots to establish performance benchmarks.

Global law firm

Analytics

Analytics & Tracking

Implementation of Google Analytics, Eloqua 1st Party Tracking, and Social Media Pixels across the digital estate.

Global law firm

Analytics

Automated Insights Reporting

Configuration of Eloqua Insights reports for automated delivery to key stakeholders.

Global law firm

Analytics

Google Data Studio Dashboard

Creation of comprehensive dashboards integrating Analytics, Social Data, Video Engagement, and Eloqua metrics.

Global law firm

Branding

Re-brand Support

Technical support for re-branding initiatives, including troubleshooting, updates, and platform enhancements.

Global law firm

Campaign Ops

Nurture Campaigns

Development of multiple nurture campaigns for diverse lead-generation initiatives and product lines.

Global law firm

Campaign Ops

Return to Office (RTO) Campaign

Design of automated attestation campaigns with text-based reminders and Power BI integration.

Global law firm

Compliance

GDPR Compliance

Integration of GDPR-compliant cookie policies and advanced email preference centers within Salesforce/Eloqua.

Global law firm

Compliance

CCPA Compliance

Development and deployment of CCPA compliance landing pages and frameworks.

Global law firm

Compliance

OneTrust Deployment

Enterprise deployment of OneTrust for GDPR/CASL/CCPA cookie compliance standards.

Global law firm

Content Ops

Content Aggregation System

Development of processes to aggregate content to any web property with auto-updates based on preferences.

Global law firm

Content Ops

Webinar Replay Workflow

Selection of tools and provision of training for video editing and content updates.

Global law firm

Crisis Comms

Coronavirus Resource Center

Rapid deployment of resource centers accounting for significant traffic share, with agile platform transitions.

Global law firm

Deliverability

IP Warm-up

Execution of dedicated IP warm-up protocols for Eloqua instances.

Global law firm

Enablement

Team Enablement & Training

Delivery of comprehensive team training on Eloqua usage (emails, campaigns, segmentation, reporting).

Global law firm

Enablement

Comprehensive Team Training

Delivery of training on Vidyard, Eloqua, WordPress, SEO, and Salesforce to drive team capability.

Global law firm

Event Ops

Digital Event Frameworks

Development of standardized digital event frameworks for shared and dedicated Zoom environments.

Global law firm

Event Ops

Live-streaming Orchestration

Coordination of live-streaming infrastructure for major events, ensuring integrity and delivery.

Global law firm

MarTech

Eloqua Transition

Deployment of Eloqua forms across all web properties, replacing legacy Vuture forms.

Global law firm

MarTech

Stack Integration

Integration of Eloqua with Splash, Zoom, FeedOtter, Vidyard, Salesforce, Sureshot, and Relationship One.

Global law firm

MarTech

Salesforce Integration Management

Ongoing support, troubleshooting, and enhancement of the Eloqua/Salesforce integration.

Global law firm

Migration

Blog Migration

Migration of all subject matter blogs from Lexblog to a managed WP Engine environment.

Global law firm

Operations

Disaster Recovery Process

Creation of step-by-step recovery protocols for web properties involving internal and external resources.

Global law firm

Process Automation

Gift Intake Request Page

Development of an intake system with automated notifications and Custom Data Objects (CDO) for compliance record keeping.

Global law firm

Process Engineering

Digital Event Process Design

Design of processes to improve Marketing/BD alignment and enable scalable digital event execution.

Global law firm

SEO Strategy

Taxonomy Project

Development of a new website taxonomy utilizing content siloing for improved SEM performance.

Global law firm

Web Development

Career Site Build

Collaboration on the build of a new career site, including integration of UltiPro XML feeds for real-time job listings.

Global law firm

Web Ops

Web Properties Maintenance

Ongoing management, maintenance, updates, and feature enhancements for all firm web properties.

Global law firm

Web Ops

WP Engine Onboarding

Evaluation and onboarding of WP Engine, including deployment of new landing pages, resource centers, and micro-sites.

Global law firm

Web Ops

WordPress Theme Standardization

Selection and deployment of a standard WordPress theme (Divi) and provision of comprehensive team training.

Global law firm

Web Ops

Standard Blog Framework

Creation of a rapid-deployment blog framework enabling subject matter blogs to be launched in under 2 hours.

Global law firm

Web Ops

Hosting Infrastructure Migration

Leadership of site migration from dev-managed AWS to Pantheon, coordinating IT, Security, and Marketing teams.

Global law firm

Web Ops

Legacy Content Archive

Deployment of a legacy content archive solution with search capabilities for 10+ years of historical data.

Global law firm

Web Ops

Divestment Support

Technical assistance in the divestment and migration of international web properties.

Global law firm