What I'm Building
The systems, products, and experiments I am building.
This is the record of the work — led by Lyrn, the AI-native ecosystem I am building independently, alongside production AI systems inside a Fortune 100, a live publishing experiment, and two decades of delivered projects across many domains. Most of it predates the AI work. That is the point: the range is the credibility.
The flagship build
Lyrn
An AI-native operating environment for the enterprise.
Lyrn is the AI-native ecosystem I am building independently — an operating environment where a company's tools, data, and decisions run on a shared, persistent memory instead of a pile of disconnected apps.
Lyrn OS
The operating environment.
The layer where applications, tools, and operators run against one shared context. It is where the work actually happens, and where every action reads from and writes back to the same memory.
In development
Lyrn Memory
MemoryStack.netThe persistent memory layer.
The foundation everything else stands on — persistent organizational memory infrastructure that is LLM-agnostic and hierarchy-aware. It currently operates as MemoryStack.
Currently operating as MemoryStack
In production
Systems running inside a Fortune 100.
Beyond the independent work, I build production AI applications inside a Fortune 100 — an ABM engine, an intelligent analysis app, a content engine, and a data-integrity system, with more in development. They are interconnected and share context across the stack.
See the production systems on the About pageBefore the current AI work, I spent two decades building the marketing-operations and revenue systems that large organizations run on — automation, analytics, and the integrations that hold them together.
Read about the revenue and marketing systemsThe experiment
The Digivisory experiment
Digivisory is my publishing test bed for AEO and GEO — a live experiment in how AI answer engines discover, cite, and surface content. It is a laboratory, not my primary brand.
The track record
Two decades of delivered work.
A catalog of projects across automation, analytics, compliance, web operations, product, and strategy. Few are AI. Together they show mastery built up over time, across many domains.
Showing 68 of 68 projects.
AI operationalization
Operationalized AI tools for content creation and integrated them within customer-experience applications.
Fortune 100 enterprise
Ad budget management
Directed third-party vendors in allocating and deploying a $600K digital advertising budget.
Fortune 100 enterprise
Mobile advertising pilot
Ran an IP/MAC address-based mobile advertising pilot that achieved a 5x reduction in cost per lead.
Fortune 100 enterprise
Digital advertising pilots
Executed SEM and re-targeting pilots to establish performance benchmarks.
Global law firm
Paid digital advertising program
Designed and managed a $300K+/yr program spanning automation, funnels, SEM, display, and re-targeting.
International SaaS company
KPI dashboard
Built a centralized KPI dashboard covering web, email, MQLs, SQLs, and digital advertising metrics.
Fortune 100 enterprise
GA4 analytics deployment
Deployed GA4 analytics across primary web properties with a scalable workflow designed for global brands.
Fortune 100 enterprise
Analytics and tracking
Implemented Google Analytics, first-party tracking, and social media pixels across the digital estate.
Global law firm
Automated insights reporting
Configured automated Insights reports for scheduled delivery to key stakeholders.
Global law firm
Data Studio dashboard
Built comprehensive dashboards integrating analytics, social data, video engagement, and automation metrics.
Global law firm
Engagement lead scoring
Created fluid lead-scoring models to identify MQLs and surface engagement potential.
International SaaS company
Campaign attribution
Deployed UTM-based attribution models to measure traffic and campaign performance accurately.
International SaaS company
KPI reporting
Delivered weekly KPI reports via Excel and CRM dashboards to executive leadership.
International SaaS company
Re-brand support
Provided technical support for re-branding initiatives, including troubleshooting, updates, and platform enhancements.
Global law firm
CRM administration
Managed customization, workflows, processes, reporting, and a full Lightning migration.
International SaaS company
Marketing campaign deployment
Ran end-to-end execution of 20+ campaigns including strategy, landing pages, automation, and paid channels.
Fortune 100 enterprise
Nurture campaigns
Developed multiple nurture campaigns for diverse lead-generation initiatives and product lines.
Global law firm
Return-to-office campaign
Designed automated attestation campaigns with text-based reminders and BI integration.
Global law firm
NPS survey campaign
Designed and built evergreen NPS survey campaigns including automation, copy, and video production.
International SaaS company
Product marketing campaigns
Partnered with product marketing to strategize and design new campaigns for core products and services.
Fortune 100 enterprise
GDPR compliance
Integrated GDPR-compliant cookie policies and advanced email preference centers across the marketing stack.
Global law firm
CCPA compliance
Developed and deployed CCPA compliance landing pages and frameworks.
Global law firm
OneTrust deployment
Led an enterprise OneTrust deployment for GDPR, CASL, and CCPA cookie-compliance standards.
Global law firm
Content aggregation system
Built processes to aggregate content to any web property with automatic updates based on preferences.
Global law firm
Webinar replay workflow
Selected tooling and trained teams on video editing and content updates for webinar replays.
Global law firm
Rapid resource center
Rapidly deployed high-traffic resource centers with agile platform transitions during a crisis.
Global law firm
Data segmentation
Managed demographic-based data selection, segmentation, and standardization protocols.
International SaaS company
IP warm-up
Executed dedicated IP warm-up protocols for the marketing-automation platform.
Global law firm
Team enablement and training
Delivered comprehensive team training on automation-platform usage across emails, campaigns, segmentation, and reporting.
Global law firm
Comprehensive team training
Trained teams on video, marketing automation, WordPress, SEO, and CRM to drive team capability.
Global law firm
SME education and training
Educated and trained teams on digital marketing strategies, technologies, and tactics.
International SaaS company
Digital event frameworks
Developed standardized digital event frameworks for shared and dedicated virtual environments.
Global law firm
Live-streaming orchestration
Coordinated live-streaming infrastructure for major events to ensure integrity and delivery.
Global law firm
Platform migration analysis
Ran a GAP analysis and made the strategic call to migrate marketing-automation platforms based on long-term business requirements.
Fortune 100 enterprise
Global automation deployment
Deployed marketing automation across three regions (US, Canada, Mexico) and two brands, including CRM integration.
Fortune 100 enterprise
Persona typing tool
Built a persona typing tool using zero-based field comparison logic.
Fortune 100 enterprise
Forms transition
Deployed automation-platform forms across all web properties, replacing legacy form tooling.
Global law firm
Stack integration
Integrated the marketing-automation platform with events, video, CRM, and delivery tooling across the stack.
Global law firm
CRM integration management
Provided ongoing support, troubleshooting, and enhancement of the automation-to-CRM integration.
Global law firm
Global marketing automation
Led all marketing-automation projects across US and EU regions.
International SaaS company
Automation and CRM integration
Maintained integration fields, logic, programs, and sales processes end to end.
International SaaS company
Customer journey orchestration
Deployed 15 automated customer-journey campaigns spanning strategy, design, infrastructure, reporting, and iterative improvement.
Fortune 100 enterprise
Blog migration
Migrated all subject-matter blogs to a managed hosting environment.
Global law firm
MQL hand-off optimization
Refined the MQL hand-off process, resolving automation and CRM integration issues to ensure consistent reporting.
Fortune 100 enterprise
Disaster recovery process
Created step-by-step recovery protocols for web properties spanning internal and external resources.
Global law firm
Intake request system
Built an intake system with automated notifications and custom data objects for compliance record-keeping.
Global law firm
Sales enablement process
Developed manual and automated processes for adding contacts to sales-enablement campaigns.
Fortune 100 enterprise
Digital event process design
Designed processes to improve marketing and business-development alignment and enable scalable digital events.
Global law firm
Tool research and procurement
Researched, recommended, and negotiated contracts for new software tools and services.
International SaaS company
AI SaaS proof of concept
Built a web-based SaaS proof of concept using AI to automate a specialized professional workflow.
Fortune 100 enterprise
Customer experience app
Built a customer-experience app driving leads and demand via self-service tools and unified account-data access.
Fortune 100 enterprise
Platform project management
Ran end-to-end project management for all marketing-automation and CRM initiatives.
International SaaS company
Website taxonomy update
Restructured website taxonomy to improve SEO and drive automated nurture campaigns via feeds.
Fortune 100 enterprise
Taxonomy project
Developed a new website taxonomy using content siloing to improve search performance.
Global law firm
Digital thought leadership
Provided subject-matter expertise and built internal presentations to educate and influence future initiatives.
Fortune 100 enterprise
Digital transformation roadmap
Developed a comprehensive operations roadmap to better leverage technology for lead generation and sales enablement.
Fortune 100 enterprise
Business opportunity identification
Identified and framed new business opportunities and strategic leverage points.
International SaaS company
Proprietary tools rework
Redesigned the UX and process of proprietary internal tools to improve usability and mitigate risk.
Fortune 100 enterprise
Career site build
Collaborated on a new career site, integrating real-time job-listing feeds.
Global law firm
Website maintenance program
Designed and ran a maintenance program for 7 unique websites ensuring performance, SEO, and security compliance.
Fortune 100 enterprise
Hosting migration
Planned a migration from multi-site to single-site hosting architecture to eliminate complexity.
Fortune 100 enterprise
Web properties maintenance
Managed ongoing maintenance, updates, and feature enhancements for all firm web properties.
Global law firm
Hosting onboarding
Evaluated and onboarded managed hosting, deploying new landing pages, resource centers, and micro-sites.
Global law firm
Theme standardization
Selected and deployed a standard WordPress theme and provided comprehensive team training.
Global law firm
Standard blog framework
Created a rapid-deployment blog framework enabling new subject-matter blogs to launch in under two hours.
Global law firm
Hosting infrastructure migration
Led a site migration from a dev-managed cloud to a managed platform, coordinating IT, security, and marketing.
Global law firm
Legacy content archive
Deployed a searchable legacy content archive covering 10+ years of historical data.
Global law firm
Divestment support
Provided technical assistance for the divestment and migration of international web properties.
Global law firm
Where the thinking lives
The ideas behind the builds.
Every system here started as a conviction. The writing is where those convictions get worked out in the open.